kaiot.design — PULPIK
FRUIT ENERGY FOR LIFE IN MOTION
KAIOT®
WORK
ABOUT
CONTACT
PULPIK is a fruit-based caffeinated drink created for
an active urban lifestyle.
A combination of bold fruit flavors, electrolytes and
caffeine designed around movement, energy and
self-expression.
01 / BRAND CONCEPT
MADE TO MOVE.
PULPIK combines fruit flavor, electrolytes and
caffeine in a bold drink made for movement,
creativity and an active urban lifestyle.
FRUIT / ELECTROLY TES / CAFFEINE / MOVEMENT
02 / LOGO SYSTEM
CUSTOM WORDMARK
The PULPIK identity is built around a custom hand-
drawn wordmark. Its tall, irregular letterforms
reflect movement, individuality and the raw energy
of street culture.
03 / COLOR SYSTEM
FLAVORS IN MOTION
Color becomes part of the flavor.
Each PULPIK variant combines two bold tones,
creating a flexible visual system built for energy,
movement and recognition.
CHERRY / SAKURA
#F04444 | #FF8FBC
LEMON / MINT
#FFE44D | #74D7E8
BLUEBERRY / MANGO
#7557D9 | #FFAD42
BASIC COLORS
#171717 | #F7F7F3
04 / FLAVOR SYSTEM
THREE FLAVORS. THREE MOODS.
Each PULPIK flavor has its own color pairing and
personality, while staying part of one energetic
visual system.
01 / FLAVOR
CHERRY
SAKURA
JUISY / FLORAL / BOLD
02 / FLAVOR
LEMON
MINT
FRESH / CITRUS / SHARP
03 / FLAVOR
BLUEBERRY
MANGO
DEEP / TROPICAL / BOLD
05 / PACKAGING SYSTEM
ENERGY IN YOUR HANDS.
PULPIK packaging turns each flavor into a bold
visual object. Color, typography and the custom
wordmark create a recognizable system designed to
stand out in motion an on the shelf.
PACKAGING SYSTEM
Bold dual color background
Custom wordmark
Hand drawn illustrations
Clear flavor coding
Consistent hierarchy
06 / BRAND IN MOTION
MADE TO BE SEEN.
PULPIK extends beyond the can into a bold and
flexible visual language.
Color, oversizes typogfraphy and playful illustrations
create a recognizable presence across digital and
physical spaces.
07 / BRAND EXPERIENCE
BOLD FLAVOR. BRIGHT IDENTITY.
PULPIK brings together bold color,
expressive
typography and playful ilustration into one
energetic brand experience.
BRAND IDENTITY / PACKGING / ART DIRECTION
2026
’ ALL PROJECTS
AZ BARB ™